Professional Posture Management - Companion For Beauty & Confidence

Campaign Ideation / Copywriting / Visual Design


Key Achievements

Within 6 months (Oct’21 – Mar’22):
High engagement rate of 9.1%
120% higher than benchmark*

Within 6 months (Oct’21 – Mar’22):
As compared to previous months, inquiry rate increased by 125%

Within 6 months (Oct’21 – Mar’22):
High conversion rate of 30%

*Source: We Are Social 2020; Benchmark: 4.13%.

The Brief

Yinee is a well-established brand in Johor and Singapore, offers professional posture management using non-intrusive, painless freehand technique. As the awareness of freehand osteopathy treatments is relatively low in the market, our mission is to help the client to raise the service awareness as well as to gain inquiries for appointments for their posture management treatments.

The Solution

With the right content and advertising strategy used on Yinee, the inquiry rate increased by 125% as compared to the previous 6 months. The clients also finds it easier to convert the inquiries to their leads as the brand awareness and credibility is getting stronger. 

Fun Fact!

The team learns so much about the importance of postural health, planning to visit Yinee some day for a posture adjustment!

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