The Brief
The Old Captain is a seafood delivery business aiming to provide fresh, quality seafood for the working crowd and people with busy lifestyles. For the target audience, convenience and time-saving are their top priorities. To attract the target market, we highlighted and leveraged on the freshness of the seafood, as well as how easy it is to make delicious seafood dishes from them.
The Solution
Malaysians love food and the trend of food videos has always been on the rise. We’ve also found that localised recipes content are usually popular among Malaysian audience. With this insight, we have come up with a series of recipe videos, featuring easy to cook, simple and delicious local, traditional seafood dishes.
