Alibaba’s 11.11 Global Shopping Festival is one of the world’s largest annual shopping event. We have worked with the APAC team to promote this international event with a localised campaign for the Malaysian audience. In 2020, with the world still feeling the effect of the Covid-19 pandemic, the company would also like to send an encouraging message to stay positive amid challenging times.
To reach out to Malaysian young adults, we have leveraged on fund and engaging social media content, campaign brand video series, social video (Voxpop) and social media contest while amplifying engagement with macro and micro influencers. The campaign also incorporates lighthearted content to encourage people to live to the fullest despite the challenging times. Additionally, our team has also assisted in developing related key visuals for all APAC countries.