A Cut Above Academy

Professional Hairstyling Courses - Changing Perceptions, Inspiring Future

Campaign Ideation / Copywriting / Visual Design / Video Production


Key Achievements

Within first 3 months:
Increase enrollment rate by 800%

Within first 3 months:
Increase enquiry rate by 160%

1 year in, we’ve also achieved:
High engagement rate of 37.74%
914% higher than benchmark*

*Source: We Are Social 2020; Benchmark: 4.13%.

The Brief

A Cut Above Above Academy provides professional hair styling courses with the objective to increase students enrollments. As they changed from relying heavily on on-ground activations to utilising social media, A Cut Above Academy faced challenges in attracting new students because many did not perceive the hairstyling career as a profession that needed to be certified.

The Solution

Through extensive research, we’ve learned that hairstyling is a popular career choice for youths who are not interested in pursuing their studies. Besides suggesting client to hold free workshops for potential students, we have also launched a social media campaign to change the perception of both potential students and their parents, to emphasize that it takes proper training and education to be a professional hairstylist.


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