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Neurobion

Make Yourself Healthier From Inside-Out

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Background

Neurobion is a pharmaceutical company founded in New York in 1891, currently operating under Merck group in Procter & Gamble since 2018.

Insight

Consumers are lacking of the knowledge in ways to taking good care of their nerves. When people encountered problems with their smart devices, they react immediately and call for help. However, when it comes to health, they don’t.

Solution

As Neurobion will launch its new product in the 4th month, we planned for a 3-month campaign to build the awareness and educate our target audience about the importance of our nerves. We receive the global direction, propose ideas and turn them into localized content postings to attract the local eyeballs. Once the audience gets familiar with Neurobion, it will then be a great time to launch the product.

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