Shop Fresh

Vegetables Delivery Promotion - Attracting New Customers

Campaign Ideation / Copywriting / Visual Design

Key
Achievements

Key Achievements

High engagement rate
of 13.8%
335% higher than benchmark*

Lower average Cost Per Conversation by 89%

Positive Responses
achieved from target audience

*Source: We Are Social 2020; Benchmark: 4.13%.

The Brief

Shop Fresh is a vegetables online delivery business aiming to provide fresh vegetables for consumers. A new player to social media during MCO 1.0 in 2020, Shop Fresh was looking to increase reach and attract more potential first-time customers through strategic and engaging content. We’ve provided advice and insights to help Shop Fresh in building a social media presence and creating its logo from the ground up.

The Solution

We’ve come up with a mini campaign featuring attractive Shop Fresh promotions, using conversational content and vibrant visuals and logo. We’ve helped Shop Fresh to create a logo from scratch – not only have we highlighted ‘freshness’ with the green logo, we also put potential business expansion into consideration with a logo that can easily be modified should client add more items to deliver.

Fun Fact!

The Inculab team has been more proactive in eating greens since working on this campaign – all of us reported feeling healthier after including more vegetables in our diet!

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