Purple Cane is known for its range of healthy tea products. With the rise of health-conscious consumers, Purple Cane launched its tea mooncake range during Mid Autumn Festival. However, many people were not aware of the tea mooncake due to fierce competition it the market.
We’ve positioned Purple Cane as a young and trendy brand, instilling the contemporary vibe with traditional culture being practised. With online video as the hero, and retarget audiences with other interesting social media content and Google to increase awareness and drive traffic to online store, we have achieved a remarkable growth in engagement rate and sales results.